GO-TOGIRL

Information Architecture & Content Strategy

 

Content is king. Form follows function. Less is more. All the old adages illustrate the time-honored truth: if your solution is all style and no substance, no one will want to use it. A solid content strategy and fully-integrated framework is the foundation for a great digital product. Anticipating what users want to do when they visit your site or use your application, then delivering information and functionality in ways that meet their expectations, is instrumental in creating effective interactive experiences.

 

As content strategist, my job is to make informed decisions about what information and functionality is most relevant to your audience. As information architect, it's to organize and streamline access to that content in ways that make sense to users.  

 

 

Related Services & Deliverables

 

+ Content/site audit, inventory, and strategy
+ Graphical and detailed sitemaps
+ Persona research and documentation
+ User flows, use case scenarios, user requirements
+ Usability testing requirements, scenarios, and reports
+ Wireframes and clickable, fully-functional HTML prototypes
+ Graphical user interface (GUI) specifications

 

 

Experienced in web, mobile, tablet, kiosk, and responsive design paradigms, as well as social media integration.