GO-TOGIRL

When Travelers wanted to promote new features of their 1st Choice+ Professional Liability coverage to agents, they turned to creative technologist and designer Melissa Labbe and me to get the word out. We delivered a series of emails that featured "SuperAgents" sharing stories about how—armed with the power af a Travelers policy—they were able to "save the day" for clients in crisis. The campaign's success led to work on a multimedia campaign for their MasterPac™ small business insurance product line.

with Melissa (Ebertz) Labbe