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SONY REWARDS

Sony Video Tutorials

 

 

2004

 

Scriptwriter

Assistant Director

These video tutorials were designed to gives users (an older, less web-savvy demographic) some friendly guidance while navigating the newly redesigned Sony Rewards website. I wrote the scripts and supervised the filming of the series, which could be accessed on demand from applicable sections of the site when information about about a new feature or the Sony Rewards program was desired. 

 

Oh, please keep in mind that the target audience for this site was the 65+ crowd.

 

 

with Digitas

MS Word

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