GO-TOGIRL

Fresh off the success of our "SuperAgents" email campaign, Travelers asked creative technologist and designer Melissa Labbe and me to help raise awareness about the breadth of small business insurance coverages they offer. The solution: a year-long, multimedia marketing blast featuring animated "infomericals" for each market segment, released monthly to keep Travelers Master Pac™ product line at the top of their agents' minds. We handled every aspect of this project from concept to creative execution—and a few of my many roles on it included scriptwriter, voiceover actress, and audio engineer. Visit the site and check out around the halfway point of these segments for a taste: Apartments, Commercial Buildings, Businesses, Condominium Buildings, Offices,  Restaurants, and Stores. 

with Melissa (Ebertz) Labbe