GO-TOGIRL

To get investment managers to drop by the Reuters booth at an annual industry conference, we sent a mailer weeks before asking them to show off their skills by predicting where the markets would close at the end of the fiscal year. Want a shot at winning a trip to the PGA Village in Florida for private lessons with a PGA Pro? Just drop off the completed "scorecard" during the event—and ace their predictions. Nailed it.  

with Gabardine