GO-TOGIRL

St. Michael's College—a small liberal arts institution in the Edmundite Catholic tradition—had a strong brand proposition, but a weak web presence. The college needed a complete site overhaul to create an online experience as energetic and engaging as its campus community. My job was to lay the foundation for a fun, functional site showcasing the college's tradition of service, spirituality, and social justice, commitment to excellence in education, and the natural beauty and adventure to be found in its Vermont Berkshires location—all in 20 templates that could easily integrate with SiteCore (its website content management system) and deliver geo-targeted messaging to a national audience. In addition to the expected architecture, my sitemaps and wireframes addressed content strategy and creative concepts every step of the way, giving the team a solid starting point for design and development.  

with Primacy (formerly Acsys Interactive)