GO-TOGIRL

The websites for Tufts Medical Center and their pediatric hospital, Floating Hospital for Children, were outdated, poorly reviewed by users, and not reflective of the respect and ranking the brand has earned. They asked Primacy to reintroduce them to the market and separate them from the competition. Primacy called on me to help. I completed an exhaustive, complex UX and IA exercise to tackle two websites in one — creating one set of tablet-friendly templates that could be used for both the adult and children's hospitals and implemented using Sitecore's content management system. My intuitive content strategy and user experience includes robust, streamlined navigation to content organized by patient care, research and education departments. I also delivered a springboard for messaging ideas to help emphasize the brand’s focus on care and compassion, its commitment to helping patients and faciliated user testing. The result: an award-winning world class experience for a world class healthcare instituion.

with Primacy (formerly Acsys Interactive)