GO-TOGIRL

To announce Delta’s "wave of international expansion", this campaign utilized everything from simple, copy-driven ads to an expandable, rich media banner that let users invite a friend to one of Delta’s new, exciting destinations. All media drove to city-specific pages at delta.com from which users could explore the many routes offered and, most importantly, book a flight to their favorite cities.    

with Digitas &  Melissa (Ebertz) Labbe