GO-TOGIRL

With a complete overhaul of the Yale-New Haven Hospital website underway, both agency and client called me in to develop content for a large portion of the new ynhh.org. To learn more about the services and specialties I would be writing about, I interviewed key stakeholders and experts at the hospital. I ended up contributing lots of content—100+ decks in all—for the new site, as well as leading content strategy efforts for my assigned areas, which included:

Heart & Vascular Center
Bariatric Surgery
Maternity Services
Women's Health Services
Patients
Visitors
Care Partners
Mission Statement
Quality & Safety

with Yale-New Haven Hospital & Primacy (formerly Acsys Interactive)