GO-TOGIRL

To support the "Why Diet Hungry?" print campaign, we created a promotional website and dynamic banner ad to remind consumers that there's no need to starve or sacrifice taste and nutrition when trying to lose weight—POST cereals satisfy all day long with heart-healthy fiber. For the banner ad, breaking messaging into 4 time-of-day categories, we read timestamps to deliver contextually relevant messages. Check it morning, noon, evening and late-night for a unique pitch. For the companion website, we featured real women to motivate users to see POST cereals as an integral part in achieving their overall health and wellness goals. We also provided seasonal refreshes to keep messaging relevant—and customers coming back.

with Digitas