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LOVE, LUST OR BUST?
To promote and drive sales of their Valentine's Day mobile greetings, AT&T decided to create a quick, Cosmo-style love quiz for its customers. Users could answer a few, fun questions to find out if their romances were fated for love, lust, or bust, then AT&T would suggest the perfect mobile greeting to text to their valentines. With a blank slate on tone and flow, I mapped out answers to results, which ranged from "true love" to "untamed attraction."
with The Concept Studio & Swyne Design
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