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MY OPTUM HEALTH STORE

Optum Health e-Commerce Website

myoptumhealth.com

 

2012

Information Architect

User Experience Designer

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As the e-commerce arm of Optum Health's suite of award-winning health and wellness websites, online tools, and mobile apps, myOptumHealthStore allowed consumers to buy doctor-reviewed healthcare products and services. The goal: drive sales while empowering consumers to make informed purchasing decisions. I provided the blueprints to completely overhaul the existing website as well as build a mobile site from the ground up. My award-winning solution—delivered in just three weeks, start to finish—offers a simple way to shop by product search, category, or condition while featuring expert information, peer ratings and review, and user-friendly utilities each step of the way.

 

NOTE: Optum Health recently made a business decision to close shop.

 

 

with Barnyard Creative

web wireframes

mobile wireframes

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MS Visio, Adobe Photoshop

GOLD WINNER

2012 Pearl Awards - Custom Design Council

 

Digital Category

Best Overall Design

Northeast Medical Group
Arccos Golf
Access Health CT
Jason Paradis
Tufts Medical Center
MEEMIC
My Optum Health Store
St. Michael's College
AXA-Equitable
Quinnipiac University
Yale-New Haven Hospital
Travelers' Main Street Solutions
MM&T, INCorporated
Sikorsky Credit Union
Travelers' Super Agents
AT&T Love, Lust or Bust?
Reuters' Pro Predictions
AT&T MEdia Mall 2.0
PHC Why Diet Hungry?
Song (Delta) On The Fly "Farewell"
Delta Exit U.S.
Sony Rewards
Modem Media Sizzle Reel
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