GO-TOGIRL

AXA-Equitable was looking for a way to get high-stakes investors—burned by the recent market crash and weary about unpredictable stocks—back in the game via its suite of Structured Capital Strategies (SCS). The idea: create an iPad app its agents could use to cultivate confidence in new investment opportunities through easy-to-use product education, portfolio performance data comparison, and product customization tools. I collaborated on the initial creative ideas, then developed conceptual and interactive models for the initial pitch by fleshing out options for a "practical", "emotional", or "educational" approach. While a previous engagement pulled me away from continuing work into the development phase, my legwork carried through to the final product.

with Gabardine